The VWS program offers departments GIS-based reports to assist in their recruitment efforts. The GIS-based methods utilize community-level profile data (Tapestry Data) derived from analyzing current firefighters and identifying the personal characteristics of future firefighter candidates. This information helps establish and identify the best methods to communicate with and recruit potential firefighters. The Tapestry Data allows departments to utilize solid information to custom build a recruitment plan to meet their specific needs.
In addition, data collected from the VWS program is used to identify best practices and contributes to the fire service’s body of knowledge related to recruitment and retention.